With guidance from the Calgary Chamber, I created various pieces to support their Ignite Innovation Accelerator program.
My work includes: program logo, banner stand, brochures for members, brochures for donors, post cards, advertisements, and website header graphics.
Campaign Logo
I chose the Futura font to conform to existing brand guidelines. In addition, the gradient and flame were used to create a sense of energy and excitement.
Digital Document
One of my favourite parts of the client's brand is the vibrant colours. I used an existing format to create the front cover with the big "C" from their secondary logo. The shape of the boxes includes a specifically angled edge, another part of their brand guidelines.
Advertisement and postcard
On the left is an advertisement created for inclusion in local publications. I kept the idea of movement by aligning the text to slide down the rocket. On the right is a postcard designed to mail to current members who are eligible for the program. I kept the atmosphere of energy by using the strong colour contrasts and bright gradient.
Website Header Graphic
To ensure the rocket was visible on the page and balanced, I created extra clouds on the right side of the graphic.
Tall Banner Stand
This printed piece was used to draw attention to the upcoming program while the Chamber was attending other events and tradeshows. Proper stock photo selection allowed this rocket image to be used throughout the pieces, from small advertisements to this 83" tall banner.
